Rosenberg Advertising is a full-service marketing & advertising agency located in Lakewood, Ohio, just outside of Cleveland. With experts dedicated to each specific advertising function, Rosenberg can develop your brand through print, web, television, radio, outdoor displays and more.
The Lake County Speedway racetrack (formerly known as Painesville Speedway) has been in operation since the 1950s. As the only figure-eight track in Northeast Ohio, it never ceased to be a Cleveland landmark and a beloved tradition to a core group of loyal fans and drivers. But in recent years, the venue wasn’t living up to its potential.
This February, it was acquired by a new owner who was committed to turning it around — with less than three months until the start of racing season. The new ownership and top Lake County Speedway staff turned to Rosenberg Advertising to help set the track’s image, well, back on track. And fast.
Marketing initiatives would have to take shape at the same time as facility upgrades and other transformations, including one particularly monumental change: Lake County Speedway was to become NASCAR-affiliated, as a Home Track for the Whelen All-American Series.
With details falling into place as we worked, and our work necessarily adapting along the way, we quickly developed not just a new visual identity for the evolving brand, but also an entire marketing plan. The plan includes a detailed, strategic media schedule to carry the venue through the entire racing season. And it’s working already.
So far, attendance has more than doubled compared to previous seasons. Below are some of the tactics we’ve already used to make that happen.
- An all-new racetrack website.
- Collateral. (including business cards, sponsor recruitment packets, tickets and employee shirts)
- Press conference materials. (including video for wwwlakecountyspeedway.com, press kits and press passes)
- Ongoing broadcast commercials.
- Ongoing print ads
Maybe some of these types of marketing materials could benefit your business. Whether you need a whole new brand or support for an existing brand, we can help. Please get in touch.
