What it is
Email marketing is a form of digital marketing that involves contacting potential or current customers via email to convey a message. With the right strategy, message, and audience list(s), it can be an extremely cost-effective and measurable tactic that allows a company to reach a targeted group of individuals quickly.
How We Do it
Email marketing can be used to accomplish a variety of business goals. Our team works with you to determine whether you want to:
- Reconnect with current customers to keep your brand top-of-mind or position yourself as a thought leader
- Drive sales or contact form submissions
- Send traffic to specific website pages or blog posts
- Convey timely information
- Provide a special offer or coupon code
- Nurture potential future growth opportunities
- . . . or something else!
Based on your goals, we develop a creative email marketing campaign. Individual campaigns can include one email or multiple, such as a monthly newsletter or a series of emails touching base at various stages of the customer’s journey.
The emails we send on our client’s behalf are not simply text. We design every email with consideration for the target audience and the brand’s ethos in mind. Emails are coded to ensure they display correctly on different browsers and devices and are deployed using a trusted email platform to ensure seamless execution.
As with most forms of digital marketing, email campaigns are extremely measurable. Our team provides performance reports throughout the duration of the campaign that include metrics such as email open rates, click through rates, and more. Using analytics or tracking phone numbers, contact form submissions, sales, and other actions can be attributed to the campaign. Based on performance, we adjust future campaigns to drive further success.
If you want to learn more about the email marketing services we can provide to help you meet your business goals, get in touch with us today!