What it is
Direct mail is a traditional form of print advertising that involves sending potential customers physical mail in the form of a letter, postcard, promotional item, or catalog. Direct mail is unique in that it allows you to control who sees your message, allowing you to communicate directly with your targeted audience.
How We Do it
When you’ve been around as long as we have, you learn to love (and get really good at!) traditional marketing. For many years, before the internet, that’s all there was and it was our bread and butter. Many tend to overlook direct mail advertising in favor of newer digital tactics, but when done correctly, direct mail can be one of the most effective and reliable ways to get your message out there, providing a fantastic ROI.
The most important step is to understand the goal of the project. Are you looking to announce the launch of a new product with a promotion or coupon? Are you trying to foster growth in vertical markets? Is your retail business opening a new location? Or, are you simply sending out a piece to ensure your company remains top-of-mind?
Based on your goals, our entire team participates in strategy and brainstorming sessions to come up with the perfect way to communicate your message. We determine if the message will be effective if received as one piece or requires multiple touchpoints, and then determine exactly what type of piece(s) will present it in a clear and creative way. We’ve done it all – from jumbo postcards to themed boxes of promotional materials to creative folds and materials. It’s our job to make the piece original and eye-catching while aligning with your organization’s brand and identity and offering a clear call to action.
Whether it’s a simple postcard or a complex multi-step campaign, we’ve done it! Call us today to learn more about our direct mail marketing options!