It’s been quite a journey through time with Feldmar Watch Company as this year marks our 10th year working with the luxury timepiece retailer based in Los Angeles. It’s a partnership we couldn’t be more proud of. What began as a watch repair business in 1913 in New Jersey, evolved into the leading watch retailer in Los Angeles by the 1950s. By 1994, the fourth generation of the Feldmar family, Scott Meller, had joined the family business.
By this time, Rosenberg Advertising was already experienced in watch industry work. We had successfully created catalogs and print materials for other watch retailers, and when Dave Rosenberg came across Scott Meller’s name and Feldmar Watch Company in 2006, he realized the opportunity for a partnership was there. Dave did exactly what was needed to get this new business—he sent Scott a cereal box. No, seriously. Here it is:
After receiving the cereal box, Scott agreed to meet with Dave, and when Dave realized that Feldmar’s marketing materials consisted only of a business card, the beginning of a long-term relationship was born. It was fate that an advertising agency from Cleveland and a luxury timepiece retailer from Los Angeles would engage in a business deal that would grow into a flourishing friendship as well.
Here are some major milestones in our ten-year history:
2006: Feldmar Watch Company becomes a client and we release the first edition of the Feldmar magalog (2007).
2008: We begin work on additional Feldmar branding materials (e-blasts, business cards, print materials, etc.)
2010: We design a new logo and tagline, color scheme and identity package for Feldmar and its sister store, HMS. Also this year, we re-design the Feldmar website, design the HMS website, and develop and publish Feldmar’s first co-op advertising program.
2012: We help Feldmar implement a Brand of the Month program, highlighting one timepiece brand per month in-store, as well as on social media, e-blasts, on-site, and more.
2013: Feldmar Watch Company celebrates its 100-year anniversary and the grand re-opening of their expanded and remodeled showroom!
2015: Feldmar Watch Company’s 10th annual magalog (2016 edition) is published. Also this year, Feldmar’s sister store, HMS is re-named Feldmar Watch Company – resulting in a second location.
2016: We design and program a stunning new website for Feldmar Watch Company showcasing Feldmar’s 100 year+ history and the luxury watch and jewelry brands represented. The new site allows users to shop select products, browse the new blog, view event photo galleries and much more.
We are currently working on the 2017 magalog which promises to delight Feldmar’s clients and brand partners!