What a game it was! As the Philadelphia Eagles were busy making incredible plays (Nick Foles, what are your thoughts on Cleveland?) to defeat the New England Patriots in Super Bowl LII, the Rosenberg Advertising team was focusing heavily on what could arguably be our favorite part of the Big Game– the commercials! Which spots were your favorite? We share ours, below.
The fan favorite
It’s A Tide Ad. No surprise here, right? Not only do we have a collective love for Chief Hopper (David Harbour) in the Rosenberg office, but we also appreciate good humor and trolling. Tide did just this as it made its way into older Super Bowl commercials and continuously spread its message in a non-annoying way.
If you’ve watched Super Bowl ads in recent years, there might be some brand spots you look forward to seeing. Doritos always delivers an interesting mix of humor and ridiculousness and did so again this year while partnering with Mountain Dew. What’s better than two pop culture icons, Morgan Freeman and Peter Dinklage, rapping to classics by Busta Rhymes and Missy Elliott?
Alexa Loses Her Voice also gets recognition from the Rosenberg team. The use of celebrities mixed with the self-deprecating humorous idea that we all rely too much on technology, works well.
When a football team’s offense commits to learning Dirty Dancing choreography, it most certainly deserves a mention.
See what we did there? As a team, we agreed that this year’s commercials were definitely not the best batch we’ve ever seen. Some missed the mark completely. Here’s what some team members had to say about their least favorite spots:
Gina: “I really disliked the T-Mobile #LittleOnes spot featuring all the babies of all races and color and gender (hear me out!). First, the brand used a xylophone-lullaby version of Nirvana’s All Apologies in the background. This would *only* make sense to those of a select group of 30 and 40 – somethings that not only know the song but also know the lyrics. Otherwise, it’s background noise. Second, the cute blue and brown and green-eyed babes are adorable, and the voice-over works well enough to create a build-up of curiosity around the idea that each of these unique little peanuts possesses equal potential, equal ability and etc., but the payoff moment is simply T-Mobile yelling at me that CHANGE STARTS NOW demanding to know if I’m with them…I don’t know, probably, but what do you want me to do? Does buying a T-Mobile cell phone plan say that I’m standing up to inequality? I think that this missed the mark; the intention was good and I agree that all in all is all we are but with all the political and social justice content we’re subjected to on a regular basis I feel like many of us watching are instead saying here we are now, entertain us.”
Connie & Dave Rosenberg: “I simply could not figure out what Keanu Reeves was doing on that motorcycle or more importantly WHY he was doing it.” -Connie
“[The worst] has to be the ad for Squarespace. I am in the marketing business so I know what Squarespace is but without that prior knowledge I would have absolutely no clue what the company does. Big swing and miss to me!” – Dave
Rachel: “My least favorite was the Diet Coke ad for their new flavored product. I couldn’t tell if it was supposed to be funny or what but it was just awkward!”
Dave Simon: “As for the worst Super Bowl commercial, that’s easy—The Ram Trucks spot attempting to use the words of Dr. Martin Luther King, Jr. to sell trucks. Who approved this idea? Seriously tone deaf.”
Torie: “Pringles – ‘Wow.’ It was short and pretty lame. So you can stack Pringles chips on top of each other and ‘create new flavors?’ Wow, indeed. It just seemed like they were grasping for something funny or clever to say here and came up way short.”