It is no secret that there has been an explosion in popularity of sites with visual content these days. With image-heavy sites such as Pinterest, this trend is likely to continue to grow. The result is an increasing demand for infographics. According to Graphs.net, where some of my favorite infographics can be found, research shows that the search volume for infographics has increased by 800% between 2010 and 2012 (data that demands an infographic itself)!
What exactly is an infographic?
Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly.
Did you know? Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The vision rate of humans is comparatively very high and over 90% of information of the total data that comes in visually can be stored in the brain. In a nutshell, people tend to read and absorb text placed on infographics as opposed to long paragraphs of text.
Rosenberg Advertising was recently approached by a client looking for a creative way to make statistical data presented on a poster more dynamic and impactful for its audience. The information the client was looking to present included many facts and statistics, so infographics were the perfect way to add some visual interest to the presentation materials. The result was a customized design that presented the information the client wanted to emphasize which could ultimately be easily scanned by its audience.
In addition to organizing information visually, infographics are a great way to increase brand awareness, which can be done by incorporating a company’s colors, fonts, imagery and, most importantly, personality. Infographics have been in use in one form or another for many years, and their recent surge in popularity assures us that they are here to stay.