Feldmar Watch Company, a luxury watch retailer based out of Los Angeles, was already working with Rosenberg Advertising on designing and developing a new website that better aligned with their upscale brand. Feldmar and Rosenberg wanted to ensure the new website captured as much organic traffic as possible and would serve as a destination for customers not only to purchase timepieces, but to be educated on the Feldmar brand, company culture, brand partners, and products offered.
With this goal in mind, Rosenberg Advertising designed and developed a fully customized blog for Feldmar’s new website, appropriately named the “Ahead of Our Time Blog.” Topics include watch tips and tricks, Feldmar news, brand spotlights, gift guides, and more. Not only do blog posts give the Feldmar brand a personality and a voice, they aid in driving organic traffic to the website by providing unique content to users and search engines. All topics are chosen with the target audience in mind and posts are optimized with relevant keywords to ensure they provide maximum Search Engine Optimization value.
Rosenberg Advertising currently manages all aspects of Feldmar’s blog, from topic brainstorms to content creation and promotion, driving hundreds of unique page views to the website each month.