Feldmar Watch Company, a national watch retailer and long-term Rosenberg Advertising client, had an outdated website that ineffectively represented their company’s long history, commitment to quality service, and unique personality. They sought to elevate their online presence with a website that aligned with their upscale brand and re-affirmed their position as a leading retailer in the luxury watch space. Feldmar also wanted users to be able to buy their products online, which would enhance customer experience while also providing an additional stream of revenue for the company.
Rosenberg began by brainstorming ideas and concepts for the Feldmar website. We worked with the client to establish the overall look and feel before web development began. Colors, page layouts, and website capabilities were all chosen with careful consideration and with the end user in mind.
Rosenberg designed and developed a fully customized website for Feldmar with a modern look and feel, a blog, and full ecommerce capabilities. The website effectively showcases the 70+ brands that Feldmar represents and serves as a welcoming online retail space for existing and potential customers.
Website engagement has gone up immensely since the launch, which has led to increased digital leads and revenue generated from online sales. Rosenberg continues to manage the Feldmar website in order to improve digital visibility and web traffic while maintaining top-of-the-line user experience.