What it is
In order to use your website, a user must be able to find it. Google and other major search engines use continuously-changing algorithms to rank websites and present results to searchers, taking into account a website’s relevance to the search term, website speed, website copy, external links to the website, and more. Search Engine Optimization (SEO) is the process of increasing a website’s visibility in organic (non-paid) search engine results, which is accomplished by building authority and relevance through a wide variety of technical, onsite, and offsite tactics.
Content marketing, a term often used in conjunction with SEO, involves creating and distributing unique and useful pieces of content in the form of blog posts, videos, infographics, white papers, case studies, and more. When done correctly, content marketing can become a major driver of organic traffic and can boost your website’s relevance and authority.
How We Do it
We always follow the motto that if we are optimizing for the user, we are optimizing for search engines as well. By making your website accessible, robust, useful, and consistent, customers and search engines alike will find value in it.
Our SEO process involves a mix of technical, onsite, and offsite tactics. First, we ensure your website’s foundation is strong by performing a technical audit and making adjustments as necessary. This may include developing a more logical and user-friendly site architecture, ensuring your website is crawlable, making your site mobile-responsive, working to improve your website’s speed, and more.
We then conduct keyword and industry research in order to map out and write unique, optimized static copy for your website, taking into consideration your business goals and the needs of your audience. Next, we develop a customized plan to continuously add new content to your website in the form of resources, blog posts, videos, case studies, and more. By using content marketing and other white-hat linking tactics, we build your website’s authority through brand mentions and external links.
Search Engine Optimization should never be thought of as a set-it-and-forget-it strategy—it requires ongoing attention and reevaluation. Throughout the process, we closely monitor your website’s performance and tweak our plan as needed based on analytical rationale and industry changes.
We would love to help you improve your website’s organic visibility. Contact us today to get started!