What it is
Newspaper and magazine advertising are traditional forms of print advertising that involve placing a marketing message or ad in a publication that is relevant to your target audience.
How We Do it
Newspapers and magazines can be highly effective print advertising mediums. Marketing in this space allows you to reach a targeted group of people with a clear message in a passive way. Not to mention, magazines and newspapers are often kept in consumer’s homes or businesses for long periods of time, allowing for extended and repeat exposure.
If we determine that newspaper or magazine advertising aligns with your marketing goals and budget, our creative and media teams get to work fleshing out the details of your campaign. Who is the intended audience? What message are you trying to convey? When or for how long should the ad(s) run? Once we have a clear direction, our designers bring that direction to life using imagery and content that will appeal to your audience and align with your brand.
While our designers are busy working on the creative, our media experts put together a plan for publications based on your target demographic and their interests. We utilize our relationships and expertise to negotiate pricing on your behalf, ensuring you get the best ‘bang for your buck.’
The benefit of working with a full-service agency is that we can tie your print campaign together with any other marketing efforts or strategies being executed at the same time, often placing parallel spots on TV and radio or running digital ads that convey a similar message.
Discover how Rosenberg can help you reach your marketing goals with newspaper or magazine advertisements. Contact us today to learn more!