Mailers

We created a series of direct mail pieces around the concept that shipping without Macropoint is playing a dangerous game.

Three sayings — a “needle in a haystack,” a “game of chance,” and a “roll of the dice” — have copy written to illustrate how Macropoint can take the headache and the gamble out of shipping and tracking loads.

Themed promotional items were chosen to make the campaigns fun and memorable: a miniature truck in a bed of hay, a “Where’s My Load?” wheel-spinning game, and a pair of squeezable dice.