August 28, 2019

Bringing Traditional Advertising Into the Modern Age

When I began working for Rosenberg Advertising as a graphic designer back in 1983, Motorola had introduced the first mobile phone, my hair was not at all grey, and marketing vehicles were pretty straight forward. TV, radio, direct mail, and newspapers were king. Magazine ads, both regional and national, were viable options. Outdoor advertising, in […]

February 4, 2019

Rosenberg Advertising’s Best & Worst Commercials of Super Bowl LIII

It wasn’t the most exciting game (or halftime show), but thankfully there were commercials that made up for it. As per tradition, the Rosenberg crew shares our favorite and not-so-favorite spots– from the ones that made us laugh, to those that made us cry, to the ones that made us think, and even some that […]

May 15, 2018

When Billboard Advertising Makes Sense

For as long as most of us have been driving, we’ve seen billboards on major roads and highways used to convey a wide range of messages. When done correctly, billboard advertising is an effective way to reach a diverse audience with a targeted message. But, does this medium make sense for your business? Billboard advertising […]

February 5, 2018

Rosenberg Advertising’s Best & Worst Commercials of Super Bowl LII

What a game it was! As the Philadelphia Eagles were busy making incredible plays (Nick Foles, what are your thoughts on Cleveland?) to defeat the New England Patriots in Super Bowl LII, the Rosenberg Advertising team was focusing heavily on what could arguably be our favorite part of the Big Game– the commercials! Which spots […]

February 6, 2017

Rosenberg Advertising’s Best and Worst of the Super Bowl LI Commercials

Last night’s Super Bowl commercials are causing quite a stir with viewers– there were political spins, a battle between two wireless network providers (we’re looking at you, Sprint and Verizon), some brands missing (why, Doritos, why?!), and to many, a lack of quality all-around. We, at Rosenberg Advertising, had to share our thoughts on this […]

October 15, 2016

Setting the Story Free: Commercial Concepting, from Brainstorm to Finished Spot

Michelangelo (the artist, not the Ninja Turtle) famously wrote, when describing his sculpting technique, “I saw the angel in the marble and carved until I set him free.” If one substitutes the word story for angel, this is an apt description of how the creative team at Rosenberg Advertising approaches commercial concepting. Every client has […]

September 14, 2016

How We Do… Design: An Interview with Dave, Kara, and Joe

From print to web design, with some amazing illustration in between, our designers are passionate about the work they do for our clients. Our design team, Dave Simon, Kara McKenna, and Joe Reynolds, share what helps them stay organized and on top of new trends in the industry, plus more, below! What’s your favorite part […]

February 8, 2016

Rosenberg Advertising’s Best and Worst of the Super Bowl 50 Commercials

Another Super Bowl has come and gone. Those who aren’t into the game (and let’s be honest, for us Clevelanders, we never will be unless the Browns are playing) are usually into the long-awaited commercials. What did you think of this year’s “ad bowl?” We share some of our favorite and least favorites, below! Dave […]

December 14, 2015

Our Favorite Ads of 2015

2015 was certainly a year for memorable ads– from social media, to TV, and more, we share our favorites, below! Jared: I would say that my favorite ad of the year was the Purina Puppy Chow ad – I believe called “Puppyhood.” This was the one where a guy, probably in his late 20’s – […]

February 2, 2015

Rosenberg Advertising’s Best and Worst of the Super Bowl XLIX Commercials

Comment below and tell us who you agree with! Dave Simon: Best: Snickers “Brady Bunch.” You’d think this concept would be stale by now, but including two of my favorite actors, Danny Trejo and Steve Buscemi, breathed new life into the idea, and made it my favorite of the night. Worst: I almost went with […]