Brand & Identity
Professional Services & B2B
A minor brand refresh creates major brand clarity
When Allegro came to us, they were known as “Allegro Realty Advisors.” They expressed a desire to shift to be known only as “Allegro”, but also a common challenge they were facing frequently: being mistaken for realtors.
Their brand was recognizable, and well known in the market and their logo icon was strong and still well-liked.
It became clear Allegro didn’t need a rebrand, they just needed a refresh to modernize their logo, give the word “Allegro” more hierarchy, and add a tagline that better described what they do.
A more robust color palette was created to compliment their existing navy, and carried out across all mediums for a modern, cohesive look.