Allegro Realty
Brand Update
Services
Brand & Identity
Industry
Professional Services & B2B
A minor brand refresh creates major brand clarity
When Allegro came to us, they were known as “Allegro Realty Advisors.” They expressed a desire to shift to be known only as “Allegro”, but also a common challenge they were facing frequently: being mistaken for realtors.
![allegro logo](https://rosenbergadv.com/wp-content/uploads/2020/02/ALL_branding_1.jpg)
Their brand was recognizable, and well known in the market and their logo icon was strong and still well-liked.
![allegro stationery](https://rosenbergadv.com/wp-content/uploads/2020/02/ALL_branding_2.jpg)
It became clear Allegro didn’t need a rebrand, they just needed a refresh to modernize their logo, give the word “Allegro” more hierarchy, and add a tagline that better described what they do.