Logo, Branding, & Collateral
Brand & Identity
The merger of a US-based spring wire manufacturer and a legendary Austrian company with a storied history in a wire manufacturing creates a new brand rich with symbolism
ASW (American Spring Wire) and Joh. Pengg AG joined forces and with that came the opportunity to develop a new brand that would combine two very well-established giants in the niche market of spring wire manufacturing.
Three "wires" represent the newly formed company and pay tribute to their individual histories — ASW, Joh. Pengg AG, and the newly formed organization, ASWPengg.