Logo, Branding, & Collateral


Brand & Identity



aswpengg logo

The merger of a US-based spring wire manufacturer and a legendary Austrian company with a storied history in a wire manufacturing creates a new brand rich with symbolism

ASW (American Spring Wire) and Joh. Pengg AG joined forces and with that came the opportunity to develop a new brand that would combine two very well-established giants in the niche market of spring wire manufacturing.

aswpengg logo

Three "wires" represent the newly formed company and pay tribute to their individual histories — ASW, Joh. Pengg AG, and the newly formed organization, ASWPengg.

aswpengg stationery

A cool palette of blues and grays was used as a nod to the cold finished steel wires in the manufacturing facilities, waiting for their end use in multiple industries around the globe. The new brand was carried out throughout the plant and in printed and digital materials.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

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