Area Wide Protective

Brand & Identity Development


Brand & Identity


Professional Services & B2B

awp logo

A major brand modernization for the nation’s leader in traffic control solutions

Area Wide Protective (AWP) was looking for a modernization of their logo which, upon engaging RA, was made up of multiple colors, fonts, font styles, and icons. It was dated and difficult to work with in all the applications needed. 

A strong new brand was born, showcasing the reason for AWP’s existence: the road.

awp logo on truck

The orange and gray color palette is in homage to the colors of traffic; orange barrels and the open road. The new brand was documented in a robust style guide for the in-house marketing department, and executed in a suite of templates for ongoing development of brochures, emails, flyers, and more.

awp stationery

Bold lettering and strong, flat graphics make for easy legibility in all applications, including apparel (worn by all safety workers), on vehicles, in print, online, and on promotional products.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

Talk to us
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