Digital & Social Marketing
Professional Services & B2B
Digital Campaign for Timely Investment Fraud Case
ChapmanAlbin is a Cleveland-based law firm dedicated to helping investors around the globe recover losses caused by investment professional misconduct. When news broke about a popular trading app restricting the trading of certain securities, ChapmanAlbin decided to pursue a class action lawsuit.
When news of the Robinhood debacle broke, we immediately posted about the possibility of a lawsuit on Reddit and drove thousands of users to a dedicated landing page on the ChapmanAlbin website that answered FAQs about the potential case and provided a form investors could use to submit their information. When users completed the form, a survey was automatically sent to them to help determine whether or not they were likely to be able to take legal action.
Since this was a high profile case with various media mentions, Rosenberg added a pop-up to the ChapmanAlbin website, directing users who landed on any page to the correct information.