Ghurka

Social Media Campaign

Services

Digital & Social Marketing

Industry

B2C

Ghurka paid social

Social media campaign for luxury leather goods sale

Ghurka has been handcrafting luxury leather wallets, handbags, luggage, and more since the early 1970s. Over the 4th of July weekend, they ran their annual Buy More, Save More sale. We ran Facebook and Instagram ads using a variety of targeting tactics including serving ads to those who have previously viewed the “sale” page, engaged email users, and the historically top performing zip codes.

Ghurka paid social

We monitored the campaign throughout the duration of the sale, making adjustments as needed to maximize performance.

By reaching engaged and new customers on multiple platforms, the sale campaign resulted in just about 150,000 impressions and an 8.5 ROAS (return on ad spend) for the client over a 4-day period.

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