Social Media Campaign
Digital & Social Marketing
Social media campaign for luxury leather goods sale
Ghurka has been handcrafting luxury leather wallets, handbags, luggage, and more since the early 1970s. Over the 4th of July weekend, they ran their annual Buy More, Save More sale. We ran Facebook and Instagram ads using a variety of targeting tactics including serving ads to those who have previously viewed the “sale” page, engaged email users, and the historically top performing zip codes.
We monitored the campaign throughout the duration of the sale, making adjustments as needed to maximize performance.
By reaching engaged and new customers on multiple platforms, the sale campaign resulted in just about 150,000 impressions and an 8.5 ROAS (return on ad spend) for the client over a 4-day period.