IJA Strategies

Brand Messaging


Brand & Identity


Professional Services & B2B

Brand Messaging for HR Technology Consulting Firm

When IJA Strategies came to us for a new website, we began by walking them through our proven messaging process.

Read more about this relationship

This process begins with us asking a series of questions designed to help us learn everything we can about a client’s ideal customer, the problems they face, and how our client is uniquely qualified to solve them. Using the StoryBrand method, we explore their ideal customer; their external, internal, and philosophical problems; how the client can demonstrate empathy and authority to win trust; the plan and calls to action their customers need to take; and what success/failure looks like when they do, or do not, take that action.

The result of this process is a brand “script” that we refer back to when writing website copy, blog posts, print pieces, emails, social media—anything that requires brand messaging.

We also created a positioning statement for IJA. This one or two-sentence statement summarizes what IJA does in a concise and memorable way. The positioning statement is the first thing you see on IJA’s website, printed materials, social media, email — it's even said in conversation!

The messaging is used across digital platforms and print pieces, establishing brand cohesion and positioning IJA as an industry expert.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

Talk to us
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