Print & Direct Mail
Professional Services & B2B
Clever direct mail pieces get decision makers’ attention
Macropoint, a global freight visibility platform that provides truck load tracking capabilities, predictive analytics, and automated communications, wanted to reach potential customers with a memorable, actionable direct mail campaign for lead generation.
We created a series of direct mail pieces around the concept that shipping without Macropoint is playing a dangerous game.
Three sayings — a “needle in a haystack,” a “game of chance,” and a “roll of the dice” — have copy written to illustrate how Macropoint can take the headache and the gamble out of shipping and tracking loads.