Print & Direct Mail
Professional Services & B2B
Clever direct mail pieces get decision makers’ attention
Macropoint, a global freight visibility platform that provides truck load tracking capabilities, predictive analytics, and automated communications, wanted to reach potential customers with a memorable, actionable direct mail campaign for lead generation.
We created a series of direct mail pieces around the concept that shipping without Macropoint is playing a dangerous game.
Three sayings — a “needle in a haystack,” a “game of chance,” and a “roll of the dice” — have copy written to illustrate how Macropoint can take the headache and the gamble out of shipping and tracking loads.
Themed promotional items were chosen to make the campaigns fun and memorable: a miniature truck in a bed of hay, a “Where’s My Load?” wheel-spinning game, and a pair of squeezable dice.