Macropoint

Mailers

Services

Print & Direct Mail

Industry

Professional Services & B2B

macropoint mailers

Clever direct mail pieces get decision makers’ attention

Macropoint, a global freight visibility platform that provides truck load tracking capabilities, predictive analytics, and automated communications, wanted to reach potential customers with a memorable, actionable direct mail campaign for lead generation.

macropoint mailers

We created a series of direct mail pieces around the concept that shipping without Macropoint is playing a dangerous game.

macropoint mailers

Three sayings — a “needle in a haystack,” a “game of chance,” and a “roll of the dice” — have copy written to illustrate how Macropoint can take the headache and the gamble out of shipping and tracking loads.

macropoint mailers

Themed promotional items were chosen to make the campaigns fun and memorable: a miniature truck in a bed of hay, a “Where’s My Load?” wheel-spinning game, and a pair of squeezable dice.

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Step 1

Quick Phone Call

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Step 2

In-Person Listening Session

Let’s meet in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

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