Print & Direct Mail
Professional Services & B2B
A new edge for an established brand
Pro-Tech Sales, based in Berea, Ohio, was established in 1988 to provide the newest, highest-quality equipment to law enforcement agencies throughout the United States. We created a new sales catalog with a refreshed brand identity and modern look.
We developed a catalog featuring Pro-Tech’s tactical and intelligence products alongside photography of focused, well-equipped law enforcement professionals.
We kept their existing color palette of blue and gray, but added a vibrant orange to strategically draw attention throughout the catalog. The result is a sales piece that feels modern and professional and appeals to Pro-Tech’s target market.