Brand Messaging


Brand & Identity


Professional Services & B2B

 Brand Messaging for Technology Company

MedAir Labs came to Rosenberg Advertising with a challenging problem. They had a unique and useful product—Serenio—that was scientifically complex and complicated to explain to consumers.

Serenio is an easy-to-use device designed for use indoors where people gather to provide protection and peace of mind by neutralizing COVID-19 and other viruses in the air and on surfaces. It can be used in classrooms, healthcare facilities, office buildings, retail stores, gyms, restaurants, and more.

We began the process by learning about their business, their product, their desired audience segments, sales history, future goals, and more. We created a brand “script” to be used as a guide when writing website copy, print pieces, and anything else that requires messaging. The brand script allowed us to stay on track with pre-determined messaging points, and to explain Serenio and its benefits in consistent consumer-friendly language.

The updated brand messaging was implemented across channels, including digital and print, and communicates the science behind the technology, including how it works, its effectiveness, and safety.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

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