May 31, 2019

How Much Does Paid Search Actually Cost?

We apologize if you came here thinking you’d get a cut and dry, exact dollar amount answer to this question (that would be a pretty short and boring blog post, wouldn’t it?). When it comes to paid search, even more so than other forms of advertising, the answer regarding cost is, “It just depends.” With […]

May 17, 2016

How We Do… Digital: An Interview with Rachel and Nellie

Advertising in the digital age– not everyone gets it. And that’s okay because we have our Senior Digital Marketing Specialist, Rachel Schlather, and our Social Media Strategist, Nellie Calanni, here to break it down for you! What are your main responsibilities or, what does a day in the life of your job look like? RS: […]

June 18, 2014

SEO & PPC: So Happy Together

Peanut butter and jelly. Wine and cheese. Carrie and Big (Sex & The City, Anyone?!). Some things are just better together. SEO (Search Engine Optimization) and PPC (Paid Search) are a match made in digital marketing heaven. When done correctly, the two synergize to pack quite the punch and if you aren’t using both to […]