Discount Drug Mart

Digital Campaign


Digital & Social Marketing



Communication Strategy for COVID-19 Vaccination

Discount Drug Mart, a family-owned chain of drug stores with over 75 locations in Ohio, was called upon by the Governor’s Office in coordination with the Ohio Department of Health to provide the COVID-19 vaccine (as one of the earliest approved providers!). As they began work on the logistics and put their process in place, we  strategized how to communicate with the public, educate DDM’s audience, and get as many people registered to receive the vaccine as possible. 

Read more about this relationship

Through emails, social media posts, television and streaming commercials, radio, and media appearances, DDM has had a constant stream of communication regarding their administration of the COVID-19 vaccine.

From the beginning, they’ve been dedicated to answering questions from community members, educating on side effects, and, of course, guiding individuals through the registration and vaccination process.

By employing a three-pillared approach—focusing on product, process, and people—DDM has further affirmed their status as a reliable resource and trusted immunization destination.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

Talk to us
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