Main areas of support:
- Media Buying
- Television and Radio Creative
- Digital Marketing Strategy
- Email Marketing
- Paid Social
Discount Drug Mart, founded by Parviz Boodjeh in 1969, is now an employee-ownership company with approximately 80 stores throughout the state of Ohio.
We began working with Discount Drug Mart in 1995 when they had 24 stores and a strong desire to grow throughout Ohio. The years have seen a few changes in strategy and media offerings, but our partnership has remained strong and steady.
We buy media on traditional radio, digital radio, network television, cable television, and OTT (streaming service TV) for the chain of stores, and conceptualize, plan, and produce creative campaigns related to open enrollment, home health care, cosmetics, pharmacy services and more — from concept to storyboard to shoot to air, we provide full service traditional media buying and creative services to this local institution we all know and love!
In addition, we create and execute Discount Drug Mart’s paid social and email marketing campaigns to deliver messaging about the Covid 19 vaccine rollout, pharmacy services (Discount Drug Mart is your Immunization Destination™!), home health care capabilities, curbside pickup, store features, and more.
Discount Drug Mart saves you the runaround, you’ll find everything you need! (No, we didn’t write that — it existed before we started and you’re welcome for putting it in your head for the rest of the day!)
– Dave Baytosh, Senior VP of Marketing – Discount Drug Mart
Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.
Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.
We’ll present a proposal that details our recommendations, suggested scope of work, and fee.