Feldmar Watch Company

Brand & Identity Development


Brand & Identity



feldmar logo

A bold, new brand for a luxury watch retailer

Despite having been in business for nearly 100 years when we met, Feldmar Watch Company had little more than a business card to define their brand. The retailer was transitioning leadership between generations, expanding their flagship, and on the edge of a brand revolution.

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A strong, masculine logo was created with an icon made up of four Fs, representing the four generations of the family that founded and have run the company since 1913.

feldmar stationery

We created the tagline, “Ahead of Our Time Since 1913,” a nod to the company’s progressive and cutting edge history, and longevity in the industry.

The bold color palette of red, black, gray, and white was applied to a redesign of all print and digital mediums, resulting in a cohesive brand that represents the company now, and for many years to come.

Ready to take the next step?

Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

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