Feldmar Watch Company
Brand & Identity Development
Brand & Identity
A bold, new brand for a luxury watch retailer
Despite having been in business for nearly 100 years when we met, Feldmar Watch Company had little more than a business card to define their brand. The retailer was transitioning leadership between generations, expanding their flagship, and on the edge of a brand revolution.
A strong, masculine logo was created with an icon made up of four Fs, representing the four generations of the family that founded and have run the company since 1913.
We created the tagline, “Ahead of Our Time Since 1913,” a nod to the company’s progressive and cutting edge history, and longevity in the industry.
The bold color palette of red, black, gray, and white was applied to a redesign of all print and digital mediums, resulting in a cohesive brand that represents the company now, and for many years to come.