Feldmar Watch Company
Social Media Campaign
Digital & Social Marketing
March Madness Social Media Campaign for Watch Retailer
Feldmar Watch Company, one of the largest luxury watch retailers in North America, has a growing social media presence with a specific focus on Instagram. For the entire month of March, we ran a March Madness bracket-style tournament on their Instagram stories.
The bracket started with 64 watches, and followers voted weekly until they narrowed it down to one “winner.” Watches were split into four divisions, all named after someone on the Feldmar team.
Polls ran every Monday through Thursday, with watches gradually eliminated throughout the month. Every Friday, we revealed the winners from that week. The final winner was announced on March 31st.