Feldmar Watch Company

Social Media Campaign


Digital & Social Marketing



March Madness Social Media Campaign for Watch Retailer

Feldmar Watch Company, one of the largest luxury watch retailers in North America, has a growing social media presence with a specific focus on Instagram. For the entire month of March, we ran a March Madness bracket-style tournament on their Instagram stories. 

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The bracket started with 64 watches, and followers voted weekly until they narrowed it down to one “winner.” Watches were split into four divisions, all named after someone on the Feldmar team.

Polls ran every Monday through Thursday, with watches gradually eliminated throughout the month. Every Friday, we revealed the winners from that week. The final winner was announced on March 31st.

We published 159 Instagram stories with a total reach of 98,615 (up 114% MoM). Not only did the campaign result in increased engagement, but Feldmar was also able to feature some of their most popular watches to drive sales while showcasing their brand’s personality.

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Step 1

Quick Phone Call

Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.

Step 2

Listening Session

Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.

Step 3

Proposal Presentation

We’ll present a proposal that details our recommendations, suggested scope of work, and fee.

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