First Federal Lakewood
Instagram Giveaways
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Digital & Social Marketing
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Professional Services & B2B
Social Media Giveaways for Mutual Bank
First Federal Lakewood is a mutual bank headquartered in Lakewood, Ohio with locations throughout Northeast Ohio and Columbus. As a community bank, First Federal Lakewood is committed to giving back. Part of that includes giveaways to residents of the communities they serve. We partnered with a local influencer, Cleveland Moms, for two giveaways in Instagram designed to increase brand awareness and grow the First Federal Lakewood Instagram following among a target audience for the bank.
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To enter, participants were asked to follow both the First Federal Lakewood account and the Cleveland Moms account, like and save the post, and tag a friend who would be interested in the giveaway. There were also opportunities for bonus entries including joining the First Federal Lakewood email list and sharing the post on stories.
![](https://rosenbergadv.com/wp-content/uploads/2022/10/giveaway2.jpg)
The first, "Ultimate Family Giveaway" was a Cleveland Children’s Museum membership, a Cleveland Metroparks Zoo membership, and a Cleveland Museum of Natural History membership — all to one lucky winner. As a result, First Federal Lakewood saw a 58.6% growth in Instagram followers. The second giveaway, tickets to Cedar Point Halloweekends were given away. As a result, First Federal Lakewood saw a 17.5% growth in followers.