Main areas of support:
- Messaging Development
- PPC
- Organic and Paid Social Media
- Video
- Email Marketing
- Content Marketing
First Federal Lakewood
First Federal Lakewood is a mutual bank with locations across Northeast and Central Ohio, dedicated to reinvesting 5% of net profits back in the communities they serve and helping local businesses thrive.
Headquarters/Location:
Lakewood, Ohio
Market Served:
Ohio
Partners Since:
2019
We proudly support First Federal Lakewood in their effort to educate and support our community with helpful personal finance information and financial products for consumers and businesses alike.
Relationship Development:
Our relationship with First Federal Lakewood began with a request to assist their existing in-house marketing team with overall strategy and messaging, organic and paid social media support, and content creation. While our relationship has evolved throughout the years, messaging and positioning remains at the core.
Engaging with the bank’s audiences is at the forefront of every effort, and guides our content creation. From articles and tools that offer advice on homeownership, retirement, and more to short videos offering personal finance tips, to longer format videos offering support and advice to local businesses, we strive to create helpful, educational content that provides value to the viewer, drives engagement, and positions the bank as an industry expert.
In addition to content used organically, paid digital advertising efforts help drive leads for specific products, such as mortgage loans, checking and savings accounts, business loans, and more. Additionally, campaigns to support branch location exposure drive a variety of desired conversions, from getting directions to placing a phone call.
Working for a mutual bank headquartered in Lakewood, where our business is located and many of us live, is as rewarding as it is fun.
