Main areas of support:
- Messaging Development
- Organic and Paid Social Media
- Email Marketing
- Content Marketing
First Federal Lakewood is a mutual bank with locations across Northeast and Central Ohio, dedicated to reinvesting 5% of net profits back in the communities they serve and helping local businesses thrive.
Our relationship with First Federal Lakewood began with a request to assist their existing in-house marketing team with overall strategy and messaging, organic and paid social media support, and content creation. While our relationship has evolved throughout the years, messaging and positioning remains at the core.
Engaging with the bank’s audiences is at the forefront of every effort, and guides our content creation. From articles and tools that offer advice on homeownership, retirement, and more to short videos offering personal finance tips, to longer format videos offering support and advice to local businesses, we strive to create helpful, educational content that provides value to the viewer, drives engagement, and positions the bank as an industry expert.
In addition to content used organically, paid digital advertising efforts help drive leads for specific products, such as mortgage loans, checking and savings accounts, business loans, and more. Additionally, campaigns to support branch location exposure drive a variety of desired conversions, from getting directions to placing a phone call.
Working for a mutual bank headquartered in Lakewood, where our business is located and many of us live, is as rewarding as it is fun.
Let’s talk for about 15 minutes so you can explain what you’re looking for and make sure we’d be a good fit.
Let's meet on Zoom or in person so you can tell us about your company and the problems you’re having.
We’ll present a proposal that details our recommendations, suggested scope of work, and fee.
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