Main areas of support:
- Media Buying
- Television and Radio Creative
- Digital Marketing Strategy
- Email Marketing
- Paid Social
Discount Drug Mart
Discount Drug Mart, founded by Parviz Boodjeh in 1969, is now an employee-ownership company with approximately 80 stores throughout the state of Ohio.
Headquarters/Location:
Medina, OH
Market Served:
Ohio
Partners Since:
1995
We help the largest independent drug store chain in the country drive store traffic and sales through traditional and digital media.
Relationship Development:
We began working with Discount Drug Mart in 1995 when they had 24 stores and a strong desire to grow throughout Ohio. The years have seen a few changes in strategy and media offerings, but our partnership has remained strong and steady.
We buy media on traditional radio, digital radio, network television, cable television, and OTT (streaming service TV) for the chain of stores, and conceptualize, plan, and produce creative campaigns related to open enrollment, home health care, cosmetics, pharmacy services and more — from concept to storyboard to shoot to air, we provide full service traditional media buying and creative services to this local institution we all know and love!
In addition, we create and execute Discount Drug Mart’s paid social and email marketing campaigns to deliver messaging about the Covid 19 vaccine rollout, pharmacy services (Discount Drug Mart is your Immunization Destination™!), home health care capabilities, curbside pickup, store features, and more.
Discount Drug Mart saves you the runaround, you’ll find everything you need! (No, we didn’t write that — it existed before we started and you’re welcome for putting it in your head for the rest of the day!)
“I am always impressed by the over-the-top effort and energy Rosenberg employees put into the work they do for us at Discount Drug Mart. The RA team should be very proud of themselves, as they are a very impressive group!”
– Dave Baytosh – Senior VP of Marketing, Discount Drug Mart
