May 31, 2019

How Much Does Paid Search Actually Cost?

We apologize if you came here thinking you’d get a cut and dry, exact dollar amount answer to this question (that would be a pretty short and boring blog post, wouldn’t it?). When it comes to paid search, even more so than other forms of advertising, the answer regarding cost is, “It just depends.” With […]

August 15, 2018

Why You Need to Pay to be Seen Online and Why It’s Worth It

We’ve said it time and time again . . . a successful marketing strategy is made up of a strategic mix of different tactics all working towards the same common goal. While traditional advertising campaigns and organic digital approaches have their place, today we’re here to discuss paid digital advertising. Whether it’s bidding on keywords […]

March 23, 2018

Why you Should Blog No Matter your Industry

Retail, manufacturing, professional services . . . you name the industry, we’ve started a blog for it. A blog is oftentimes one of the first digital marketing tactics we propose to our clients and for good reason. Read on to discover why you should be blogging no matter your industry. Blogging positions you as an […]

December 15, 2017

Online Reviews: Get Them, Respond to Them and Capitalize on Them

For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]