March 26, 2019
Give your Brand a Major Boost with Social Media Influencers
A “successful” brand on social media doesn’t achieve its “success” with one perfect, fail-proof plan. You’ll notice I put quotes around the words “successful” and “success”. That’s because in the case of social media, success can mean many things. Is your brand trying to increase engagement or awareness? Is your goal to attain a certain […]
December 21, 2018
Less is More: The Website Mistake Everyone Makes
Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]
October 1, 2018
Why Video Should be Part of your Marketing Strategy
Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]
August 15, 2018
Why You Need to Pay to be Seen Online and Why It’s Worth It
We’ve said it time and time again . . . a successful marketing strategy is made up of a strategic mix of different tactics all working towards the same common goal. While traditional advertising campaigns and organic digital approaches have their place, today we’re here to discuss paid digital advertising. Whether it’s bidding on keywords […]
July 25, 2016
Behind the Scenes: The Making of an Infographic
The first step in making an infographic is deciding on the topic. Not only does it need to be compelling and timely, it should be pertinent to your business in one way or another. While the topic does not need to be an obvious tie, it should definitely resonate with your brand. In this case, […]
January 21, 2016
5 Advertising Trends to Look For in 2016
It’s a new year and a clean slate for advertisers looking to make a difference in the industry. We’ve been doing a little digging and have found that we, as a smaller agency, share some of the same predictions as large advertising agencies when it comes to what will be popular in 2016. Many of […]
October 27, 2015
Digital Marketing is Changing the Game for Cause Awareness
October marks Breast Cancer Awareness Month, but chances are we wouldn’t know this information (or, as much about it) if we didn’t live in today’s digital world. From social media to email marketing, brands are leveraging their loyal Internet following through creative and charitable campaigns to make billions of Internet users aware of the causes […]
January 20, 2015
Our Favorite Social Trends of 2014
2014 is over, but some social media trends just stuck with us. Here are some of our favorites from last year. What was yours? Joe: I was a fan of the Hotels.com campaign that involved @CaptainObvious. Funny, witty, and helpful! Austin: I was and still am a fan of the #ThisIsCLE because I LOVE CLEVELAND. […]
March 19, 2014
A Pin is Worth a Thousand Words
You may have immediately thought to correct the title of this article to, “A picture is worth a thousand words,” just as the old saying goes. However, you’ve read the title just fine and in this case, a pin and a picture go hand-in-hand with each other. Think back to the days when the only […]
January 15, 2014
4 Easy Tips for Great Content
We’ve all heard the phrase: “content marketing” – but what is it? And more importantly, why do you need to care about it? Chances are it’s something you’re already doing – or maybe scratching the surface on. Essentially content marketing is creating and disseminating relevant and useful information for the end user or your target […]
