Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it.
The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People
The likelihood of someone coming to your website and reading every word is slim. All too often, things are overexplained resulting in a “wall of text” effect that is intimidating. It causes website users to lose interest and start to skim (be honest . . . are you skimming this blog post right now?) or bounce right off of your website, never fully comprehending your message.
The goal is to make your website copy as precise as possible. To do that, every word should be about what you’re doing for your customer. For example, here’s how we explain what we do on our homepage:
Rosenberg Advertising is a full-service agency providing comprehensive marketing solutions to clients since 1981.
It’s clear and to the point. When you land on our homepage, you know exactly what it is that we do in five seconds or less. If you had to stay on our website longer to figure that out, you probably wouldn’t have found your way to this blog post.
The solution . . .
When copywriters, web designers and developers work together, magic happens.
“Welcome to our website. Please take a look around” gets replaced with scrolling header images pointing to different parts of the website. What once was a block of text stating “Click here to send us an email requesting a quote” is now a simple, clean button that leads to an easy-to-use form.
Oftentimes, you can get the customer to do what you want them to do with almost no copy at all. Website visitors expect elements that look a certain way to be clickable. Designers and developers make sure that they are. Copywriters ensure that what little text is on the page conveys the right message. No over explaining necessary.
Working with a full-service marketing agency guarantees that this crucial communication between copywriter, web designer and developer is happening throughout the website creation process.
We urge you to go take a look at your website with all of this in mind. Does every word serve a purpose? Most importantly, is that purpose to describe to visitors how your product or service is the solution to their problem(s)? If not, it’s time to rethink how you are writing your copy. Or better yet, let the experts handle it for you.
Contact Rosenberg Advertising to learn about our digital marketing services.