April 30, 2019
Why is No One Visiting my Website?
So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]
March 26, 2019
Give your Brand a Major Boost with Social Media Influencers
A “successful” brand on social media doesn’t achieve its “success” with one perfect, fail-proof plan. You’ll notice I put quotes around the words “successful” and “success”. That’s because in the case of social media, success can mean many things. Is your brand trying to increase engagement or awareness? Is your goal to attain a certain […]
October 1, 2018
Why Video Should be Part of your Marketing Strategy
Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]
August 15, 2018
Why You Need to Pay to be Seen Online and Why It’s Worth It
We’ve said it time and time again . . . a successful marketing strategy is made up of a strategic mix of different tactics all working towards the same common goal. While traditional advertising campaigns and organic digital approaches have their place, today we’re here to discuss paid digital advertising. Whether it’s bidding on keywords […]
December 15, 2017
Online Reviews: Get Them, Respond to Them and Capitalize on Them
For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]
July 15, 2017
How to Decide where to Spend your Digital Budget
“Where should I spend my digital marketing budget?” It’s a question we get all the time. Let’s break it down: Take a look at your online presence Which area needs the biggest boost? Do you show up #1 consistently in organic Google results but get bogged down by all of the paid ads above your […]
April 15, 2017
5 Reasons to Invest in Social Media
Social media, believe it or not, is not just sitting around on Facebook all day talking to your friends. In today’s day and age, social media has evolved into an effective business tool that allows brands to grow their audiences, advertise, and open their eyes to new marketing capabilities. Not on social media quite yet? […]
July 25, 2016
Behind the Scenes: The Making of an Infographic
The first step in making an infographic is deciding on the topic. Not only does it need to be compelling and timely, it should be pertinent to your business in one way or another. While the topic does not need to be an obvious tie, it should definitely resonate with your brand. In this case, […]
May 17, 2016
How We Do… Digital: An Interview with Rachel and Nellie
Advertising in the digital age– not everyone gets it. And that’s okay because we have our Senior Digital Marketing Specialist, Rachel Schlather, and our Social Media Strategist, Nellie Calanni, here to break it down for you! What are your main responsibilities or, what does a day in the life of your job look like? RS: […]
January 21, 2016
5 Advertising Trends to Look For in 2016
It’s a new year and a clean slate for advertisers looking to make a difference in the industry. We’ve been doing a little digging and have found that we, as a smaller agency, share some of the same predictions as large advertising agencies when it comes to what will be popular in 2016. Many of […]
