Social media, believe it or not, is not just sitting around on Facebook all day talking to your friends. In today’s day and age, social media has evolved into an effective business tool that allows brands to grow their audiences, advertise, and open their eyes to new marketing capabilities. Not on social media quite yet? Here’s why you should be:
Users will get a deeper look into your brand’s personality
My favorite reason for using social media on a clients’ behalf (as well as my own) is that it can bring out personality that a website may not be able to communicate. The majority of users visit websites because they want to be informed or they’re looking to solve a problem. On social media, users are looking to be entertained. Not every brand is in the business of entertainment, but oftentimes, you’ll get a sneak peek into the brand’s culture through photos, or read an inspiring quote that will make you want to stick around and become a loyal follower of that brand. At Rosenberg Advertising, we love sharing photos of birthday lunches, our in-office Cleveland pride, behind-the-scenes of client projects, and more! Whatever you communicate that’s not already on your website, just make sure it’s visually-appealing and something that your audience would actually be interested in seeing and learning more about!
You have the ability to communicate with your target audience in real-time, multiple messages at a time
You don’t have to do any mind reading with social media. Users will share their feedback with you easily with the click of a button. The great news is, you can be notified of messages right away, respond quickly, and solve problems or answer questions with ease. Social media certainly doesn’t sleep but with programs like Hootsuite and Sprout Social (our favorites at Rosenberg), all of your messages can be organized into one place so you don’t lose any sleep yourself!
Listen in and get ahead of the curve
When things go viral on social media, you can rest easy knowing you won’t go long without hearing about it. Unless, of course, you’re not on social media. Why put yourself through the traumas of FOMO (fear of missing out)? Your brand can easily join in on the fun and influence of trending hashtags by putting your own spin on what’s popular in the world right now. Pro-tip—just make sure you stay professional. Sometimes brands try a bit too hard to make fetch happen (that’s a Mean Girls quote, by the way).
It’s free to exist on any social media platform and advertising doesn’t have to break your budget
If all social media platforms are free, why not sign-up? It’s your gateway to a world of endless possibilities. Meet new people, engage with customers, and have some fun at the same time! Since you’re not obligated to pay until you’re ready, this gives you plenty of time to learn the ins and outs of how the platform works. When you feel like it’s time to start advertising, the good news is you don’t need to break the bank to do so. A budget of as little as $50/month can get you going, whether you’re trying to gain more followers or clicks back to your website.
Your brand’s online presence will come full-circle
Did you know that social media and search engine optimization (SEO) work hand-in-hand? The two digital tactics are pretty much like peanut butter and jelly. For starters, social media is an easy way to push out web content. If that web content is good enough to get users to link back and read more on your website, social media has helped to create engagement metrics that are valuable to search engines. Your quality content can even be picked up and shared by influential websites, called influencers. This type of link-building would be very difficult to do if social media didn’t exist.