May 31, 2019

How Much Does Paid Search Actually Cost?

We apologize if you came here thinking you’d get a cut and dry, exact dollar amount answer to this question (that would be a pretty short and boring blog post, wouldn’t it?). When it comes to paid search, even more so than other forms of advertising, the answer regarding cost is, “It just depends.” With […]

April 30, 2019

Why is No One Visiting my Website?

So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]

March 26, 2019

Give your Brand a Major Boost with Social Media Influencers

A “successful” brand on social media doesn’t achieve its “success” with one perfect, fail-proof plan. You’ll notice I put quotes around the words “successful” and “success”. That’s because in the case of social media, success can mean many things. Is your brand trying to increase engagement or awareness? Is your goal to attain a certain […]

December 21, 2018

Less is More: The Website Mistake Everyone Makes

Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]

October 1, 2018

Why Video Should be Part of your Marketing Strategy

Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]

June 15, 2018

Are you Still Managing your Marketing In-House?

Handling marketing in-house can feel like the only option for small companies with limited budgets. If you’re just starting out and you don’t have a budget for outside help, you may look to someone internally who can “do it off the side of their desk” so to speak. In doing this, you may be able […]

May 15, 2018

When Billboard Advertising Makes Sense

For as long as most of us have been driving, we’ve seen billboards on major roads and highways used to convey a wide range of messages. When done correctly, billboard advertising is an effective way to reach a diverse audience with a targeted message. But, does this medium make sense for your business? Billboard advertising […]

April 15, 2018

Why Branding is one of the Most Significant Things you can do for your Business

From the visual elements your company uses to promote itself to how you interact with customers, your company’s brand is what you’re all about. It defines you. It draws customers in and brings them back. And when done correctly, it can withstand the ups and downs of your business. That’s why spending time defining and […]

March 23, 2018

Why you Should Blog No Matter your Industry

Retail, manufacturing, professional services . . . you name the industry, we’ve started a blog for it. A blog is oftentimes one of the first digital marketing tactics we propose to our clients and for good reason. Read on to discover why you should be blogging no matter your industry. Blogging positions you as an […]

January 17, 2018

WordPress: Why We Love It and Why You Should Too

WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]