April 30, 2019

Why is No One Visiting my Website?

So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]

December 21, 2018

Less is More: The Website Mistake Everyone Makes

Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]

July 15, 2018

Has your Web Design gone Bananas?

Professional web design is like a banana. You read that correctly. Ask anyone in our office and they’ll tell you I’m a banana nut. I eat one every single day and try to convince others that it’s the best fruit! But what can this fruit teach us about design, particularly web design? Read on to […]

January 17, 2018

WordPress: Why We Love It and Why You Should Too

WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]

November 15, 2017

The User is Always Right: How we Design User-Centered Websites

Now that we’ve covered why your website should be designed with the user in mind, let’s talk about how we go about doing that. At Rosenberg, we’ve designed hundreds of websites (and that number is growing monthly!) and we’ve come up with some best practices along the way. Give the users what they want Sounds […]

October 15, 2017

Why the User Should be at the Forefront of Every Website Design

Well, if you want the short answer, you should design for the user because . . . they are your customer! Or, at least your potential customer. But, besides the obvious, there are plenty of other reasons you should aim for a user-centered website. Read on to discover them! Frustrated users bounce If a user […]

September 14, 2016

How We Do… Design: An Interview with Dave, Kara, and Joe

From print to web design, with some amazing illustration in between, our designers are passionate about the work they do for our clients. Our design team, Dave Simon, Kara McKenna, and Joe Reynolds, share what helps them stay organized and on top of new trends in the industry, plus more, below! What’s your favorite part […]

September 16, 2014

Still Hand-Sketching to Create Layout Ideas For a Website?

#GRANDMA #GRANDPA #OLD Ok, so I’m not going to take this in the direction you might be expecting. I’m actually still a huge fan of using plain old pen and, well, whatever I can find to draw on. For as long as I can remember I have always been a big fan of doodles; on […]

February 12, 2014

Why is a Website So Expensive?

The easy answer: it’s complicated. The cost of your website is determined by a combination of factors, and normally starts with us asking a series of questions aimed at developing an understanding of your objectives, including: What do you want your website to do? What do you need your website to do? What expectations do […]