Your website is one of your most important assets. And if it’s not working to its fullest potential, there are only so many Band-Aids you can put on it until it’s time to get a new one.
Is it time to upgrade your website? Read on to find out.
Signs that you need a new website…
When someone visits your website, they are looking for information and they are looking for it fast. If they can’t find what they need quickly, they are going to find it somewhere else. In fact, the probability of a bounce, or a user leaving your website, increases 32% as page load time goes from 1 second to 3 seconds.
There are a multitude of reasons why your website might be slow, including too many redirects, images or videos that aren’t optimized correctly, or poor coding, all of which can be fixed with a new one.
There is no hard and fast rule for how long a website should last but the average lifespan is about three years. Similar to how you’d replace your phone or your car when there are advancements in technology, you should do the same with your website.
It doesn’t reflect your brand
Nearly 75% of users base the credibility of a business on how their website looks. Does your website reflect your brand and the message you want to convey to customers and potential customers? If not, it’s time for a new one!
It’s tough to update
Making small changes to a website, such as adding a blog post, swapping an image, or updating a product or service description, should be easy. So easy, in fact, that anyone on your staff should be able to do it! If you aren’t able to make a minor update quickly and without breaking your entire site, it may be built incorrectly or within a platform that’s difficult to use.
*Our site and many of our client’s sites are built using WordPress. Here’s why we love it!
It’s not mobile friendly
There are 4.32 billion (yes, BILLION!) active mobile internet users. We can almost guarantee that your competitors have a mobile-friendly site. Do you? If not, you’re losing business. Visiting your website on a phone or tablet should be just as simple (if not simpler!) than visiting on a desktop. We’d even argue that in some industries, mobile friendliness should be your number ONE priority when it comes to your site design based on your audience’s behaviors.
It’s hard to use
Can users find the information they need in as few clicks as possible? Is your website structure simple and helpful? As the web has evolved, people’s expectations of how a website should work have too. Your website should be user friendly and simple to navigate.
*Discover more reasons why the user should be at the forefront of your design.
It results in little to no conversions
Is your website getting you the traffic and conversions that you expected? Are people staying on your website? If the answer is no, then perhaps your website isn’t being found, or if it is, maybe it isn’t conveying the right message or performing optimally. Your website is a large investment and should yield a positive return.
You simply don’t like it
If you’re embarrassed to give out your URL, don’t jump at the chance to show your website in sales presentations, and don’t even want to visit it yourself, you may just not like it for one reason or another. Maybe your style has changed, maybe your business has evolved, or maybe your site just hasn’t been able to keep up with changing technology. Whatever the reason, it’s time to establish an online presence you are proud of.
So, you need a new website. Now what?
If something on the above list describes your website, now what? Well, the best place to start is by hiring an expert who can walk you through the entire process. At Rosenberg Advertising, our website process typically starts with a brand session, where we refine your positioning statement and overall brand messaging, and learn everything we can about your business and the goals of your website. We then custom design and develop a site that meets your unique business needs and hold your hand all the way up until launch day (and oftentimes, beyond! Check out some of our long-term client relationships).