April 30, 2019

Why is No One Visiting my Website?

So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]

December 21, 2018

Less is More: The Website Mistake Everyone Makes

Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]

July 15, 2017

How to Decide where to Spend your Digital Budget

“Where should I spend my digital marketing budget?” It’s a question we get all the time. Let’s break it down: Take a look at your online presence Which area needs the biggest boost? Do you show up #1 consistently in organic Google results but get bogged down by all of the paid ads above your […]

March 15, 2017

Keep it Fresh: Why Continuously Updating Your Website Matters

So you just had a beautiful new website built for your company. Phew, the hard work is over, right? Nope! Actually, the fun has just begun. Despite what some may think, a website is not a “set it and forget it” project. It requires constant attention and frequent updates. Why, you ask? Check out some […]

June 18, 2014

SEO & PPC: So Happy Together

Peanut butter and jelly. Wine and cheese. Carrie and Big (Sex & The City, Anyone?!). Some things are just better together. SEO (Search Engine Optimization) and PPC (Paid Search) are a match made in digital marketing heaven. When done correctly, the two synergize to pack quite the punch and if you aren’t using both to […]