May 31, 2019
How Much Does Paid Search Actually Cost?
We apologize if you came here thinking you’d get a cut and dry, exact dollar amount answer to this question (that would be a pretty short and boring blog post, wouldn’t it?). When it comes to paid search, even more so than other forms of advertising, the answer regarding cost is, “It just depends.” With […]
April 30, 2019
Why is No One Visiting my Website?
So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]
March 26, 2019
Give your Brand a Major Boost with Social Media Influencers
A “successful” brand on social media doesn’t achieve its “success” with one perfect, fail-proof plan. You’ll notice I put quotes around the words “successful” and “success”. That’s because in the case of social media, success can mean many things. Is your brand trying to increase engagement or awareness? Is your goal to attain a certain […]
December 21, 2018
Less is More: The Website Mistake Everyone Makes
Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]
October 1, 2018
Why Video Should be Part of your Marketing Strategy
Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]
August 15, 2018
Why You Need to Pay to be Seen Online and Why It’s Worth It
We’ve said it time and time again . . . a successful marketing strategy is made up of a strategic mix of different tactics all working towards the same common goal. While traditional advertising campaigns and organic digital approaches have their place, today we’re here to discuss paid digital advertising. Whether it’s bidding on keywords […]
July 15, 2018
Has your Web Design gone Bananas?
Professional web design is like a banana. You read that correctly. Ask anyone in our office and they’ll tell you I’m a banana nut. I eat one every single day and try to convince others that it’s the best fruit! But what can this fruit teach us about design, particularly web design? Read on to […]
March 23, 2018
Why you Should Blog No Matter your Industry
Retail, manufacturing, professional services . . . you name the industry, we’ve started a blog for it. A blog is oftentimes one of the first digital marketing tactics we propose to our clients and for good reason. Read on to discover why you should be blogging no matter your industry. Blogging positions you as an […]
January 17, 2018
WordPress: Why We Love It and Why You Should Too
WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]
December 15, 2017
Online Reviews: Get Them, Respond to Them and Capitalize on Them
For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]
