So you just had a beautiful new website built for your company. Phew, the hard work is over, right? Nope! Actually, the fun has just begun. Despite what some may think, a website is not a “set it and forget it” project. It requires constant attention and frequent updates. Why, you ask? Check out some of the reasons below!
Reasons to keep updating your website
It makes the right impression
In this day and age, when people want to check out your business, the first thing they do is look at your website. Does it make a good first impression? Fresh content shows your audience that you care about your company and the message you’re putting out there.
Google (and other search engines!) love frequent updates
A website with fresh and unique content draws search engine “crawlers” to the site. Your website will get crawled more frequently and you’ll be seen as more authoritative in the eyes of the search engines. The more authoritative, informative, and trustworthy you seem, the more you’ll show up in search engine results pages for relevant queries.
It keeps your audience informed and intrigued
Why do customers go into the same stores over and over again? Because merchandise and store displays are continuously being changed! Unless the user converts on the very first visit to your website (not likely!), you want them coming back for more. A great way to encourage that is to lure them in with exciting and unique information.
It can position you as an expert
Do you work in a niche industry that not many people are very familiar with? Talk about it! Educate them! Frequently updating your website with pertinent information (especially information that isn’t widely known) will position you as an expert in your field, possibly even THE expert in your field. At that point, who wouldn’t want to do business with you?!
Best practices change
A few years back, responsive design (design aimed at creating an optimal experience on all screen sizes, including mobile devices) wasn’t even on most people’s radar. Now, it’s hard to be successful without a website optimized for all devices. Web design and development best practices change all the time as the industry matures. You’ll want to adapt to these changes by updating your website to reflect them.
More content = more ways for users to find you
By providing relevant content on a variety of different subjects, you’re providing multiple doors of entry into your website. People who have never heard of your business may visit your website looking for information on a topic and turn into a potential customer!
Simple ways you can update your website
Now you know why you need to provide new and fresh content to your users, but what about how to actually do it? Take a look at these ideas below. Some may be easier than you think!
- Blog (even posting as infrequently as monthly is a good start!)
- Update your portfolio or post success stories as projects are completed
- Ask for testimonials from customers or clients and add them to your website frequently
- Publish white papers or case studies relevant to your industry
- Update static content that’s outdated or no longer serving a purpose
Do you know you need to update your website frequently but don’t seem to have the time to fit it into your busy schedule? Rosenberg Advertising specializes in website development, design, management, blogging, and search engine optimization.