April 30, 2019

Why is No One Visiting my Website?

So you’ve spent a ton of time and money building a new website. You launch, a couple days pass and you head to Google Analytics expecting to see hundreds, maybe even thousands, of hits. What you see when you log in is not what you expected; instead, there has been virtually no traffic to your […]

December 21, 2018

Less is More: The Website Mistake Everyone Makes

Without even looking at your website, I can tell you that you’re using too much copy. Don’t take it personally . . . everyone does it. The Problem: Long-Winded Websites Are Just as Annoying as Long-Winded People The likelihood of someone coming to your website and reading every word is slim. All too often, things […]

October 1, 2018

Why Video Should be Part of your Marketing Strategy

Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]

March 23, 2018

Why you Should Blog No Matter your Industry

Retail, manufacturing, professional services . . . you name the industry, we’ve started a blog for it. A blog is oftentimes one of the first digital marketing tactics we propose to our clients and for good reason. Read on to discover why you should be blogging no matter your industry. Blogging positions you as an […]

January 17, 2018

WordPress: Why We Love It and Why You Should Too

WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]

December 15, 2017

Online Reviews: Get Them, Respond to Them and Capitalize on Them

For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]

November 15, 2017

The User is Always Right: How we Design User-Centered Websites

Now that we’ve covered why your website should be designed with the user in mind, let’s talk about how we go about doing that. At Rosenberg, we’ve designed hundreds of websites (and that number is growing monthly!) and we’ve come up with some best practices along the way. Give the users what they want Sounds […]

October 15, 2017

Why the User Should be at the Forefront of Every Website Design

Well, if you want the short answer, you should design for the user because . . . they are your customer! Or, at least your potential customer. But, besides the obvious, there are plenty of other reasons you should aim for a user-centered website. Read on to discover them! Frustrated users bounce If a user […]

July 15, 2017

How to Decide where to Spend your Digital Budget

“Where should I spend my digital marketing budget?” It’s a question we get all the time. Let’s break it down: Take a look at your online presence Which area needs the biggest boost? Do you show up #1 consistently in organic Google results but get bogged down by all of the paid ads above your […]

March 15, 2017

Keep it Fresh: Why Continuously Updating Your Website Matters

So you just had a beautiful new website built for your company. Phew, the hard work is over, right? Nope! Actually, the fun has just begun. Despite what some may think, a website is not a “set it and forget it” project. It requires constant attention and frequent updates. Why, you ask? Check out some […]