Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think it should be incorporated into almost every marketing strategy:
Videos are convenient
Put simply, video content is easy to consume. As technology changes and industries innovate, brands have at their fingertips the ability to reach consumers everywhere, displaying videos where users are the most active (phones, tablets, etc.). This makes it easy, and almost natural, for the consumer to digest the information.
Videos encourage engagement
Similarly, video content is easy to engage with. Users can comment, “like,” share or embed your video content with the click of a button, getting it in front of more and more people each time it’s interacted with.
Videos show your brand’s personality
Whether your brand’s voice is formal, playful or somewhere in between, video allows you the opportunity to let your personality shine. A video can convey ‘who you are’ in a way that static content just can’t do.
Videos lead to better email stats
A video in an initial email can increase click through rates by 96% not only getting your message in front of your intended audience but driving them to make a purchase or convert after watching.
Videos are versatile
Videos can be used in many different ways – on landing pages, in emails, on social media, as resources or training materials, within blog posts and more. Additionally, topic choices are endless for virtually any company. We’ve created videos to accompany product launches, to creatively showcase a company’s culture, to answer FAQs, to highlight client testimonials and more.
Videos boost your website’s SEO
Studies show that having a video on a landing page makes it 53% more likely to show up on page 1 of the search engine results page. Pages with video also receive more inbound links (another important ranking factor) and generally, users stay on the page longer when there is video content.
